ART DIRECTION
/ GRAPHIC DESIGN
PROGRAMS
Illustrator
AfterEffects
CONTEXT
Creative direction for an integrated ad campaign concept for TAZO’s newest line of teas that use regenerative agriculture practices that help conserve nature and protect biodiversity.
Steep Tazo for Big Change
Tazo regenerative tea Campaign Concept
Context
It’s 2024 and now more than ever it’s on us to save the planet. We’ve been around 30 years, and we’re beginning to walk the walk and not just talk the talk. But we can’t forget the unsung heroes who have supported us along the way – tea drinkers are the true building blocks of Tazo Tea.
insight
With the Climate Crisis being at an all time high, consumers are choosing brands that prioritize saving the environment – and align with their values. And that’s where we come in. Our target demographic that would buy regenerative teas would also engage in other activities that are good for the mind, body, & earth.
execution
Social casting real life, everyday heroes ( from organic grocery shoppers to kitchen composters) in tandem with eco-influencers and celebrities (Greta Thunberg, Jane Fonda) to create a Tazo community that educates and amplifies Tazo’s new line of regenerative teas.
campaign
MOODBOARD
OOh
radio
Turn on the Kettle, Turn Off Soil Degradation. If you’re anything like me, I LOVE my teas. I sip them on my hikes, in my thermos down the organic grocery aisle, after my daily yoga practice, and when adding compost to my veggie garden. My tea of choice? Of course, any of TAZO’s regenerative teas, rooted in equity and brewed with consciousness.
Join the community @tazo. Snap a selfie with your favorite TAZO Regenerative brew and show us how you #SteepTAZOForChange. CONTRIBUTORS
Creative Direction / Design: Sophia Mola
Creative Direction: Sarah Wintner
Copy Support: Sabrina Kendakur