DESCRIPTION

Questlove Supreme was Pandora’s first produced weekly podcast with host Questlove, the drummer from the Roots. Our team was tasked to refresh the current branding, originally designed by Digitas in 2016.  Questlove himself is well known, but the subject matter of Questlove Supreme was unclear to non-subscribers and lacked a U25 audience. With that in mind, our goal to refresh the visual design system was to catch the attention of a younger demographic and promote the guests and content of each episode. Built an exclusive partnership podcast that strengthens both Questlove and Pandora’s brands. Creating assets for email, in-product, and social that feature guests, tease topics and lead to listener engagement.